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	<title>Scott&#039;s Thoughts on Marketing</title>
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	<description>Marketing is an Attitude!</description>
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		<title>Scott&#039;s Thoughts on Marketing</title>
		<link>http://scottsthotz.wordpress.com</link>
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		<title>Whose Customer Is It?</title>
		<link>http://scottsthotz.wordpress.com/2012/01/12/whose-customer-is-it/</link>
		<comments>http://scottsthotz.wordpress.com/2012/01/12/whose-customer-is-it/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 15:02:36 +0000</pubDate>
		<dc:creator>scottsthotz</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://scottsthotz.wordpress.com/?p=509</guid>
		<description><![CDATA[I just finished the biography Steve Jobs by Walter Isaacson.  In it, there&#8217;s a fascinating section on how Jobs tried working with newspaper and magazine publishers to get their content onto the iPad.  The publishers were concerned about revenue, of &#8230; <a href="http://scottsthotz.wordpress.com/2012/01/12/whose-customer-is-it/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=scottsthotz.wordpress.com&amp;blog=7288364&amp;post=509&amp;subd=scottsthotz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<item>
		<title>WTP?  (What the Price!)</title>
		<link>http://scottsthotz.wordpress.com/2011/12/27/wtp-what-the-price/</link>
		<comments>http://scottsthotz.wordpress.com/2011/12/27/wtp-what-the-price/#comments</comments>
		<pubDate>Tue, 27 Dec 2011 17:39:17 +0000</pubDate>
		<dc:creator>scottsthotz</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Customers]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://scottsthotz.wordpress.com/?p=502</guid>
		<description><![CDATA[I love the Wall Street Journal.  It’s the best written, most informative business publication there is, and I read it daily.  I don’t always agree with their editorial stance (I’m more of a moderate, not a conservative), but the international &#8230; <a href="http://scottsthotz.wordpress.com/2011/12/27/wtp-what-the-price/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=scottsthotz.wordpress.com&amp;blog=7288364&amp;post=502&amp;subd=scottsthotz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Marketing and Free Speech</title>
		<link>http://scottsthotz.wordpress.com/2011/12/02/marketing-and-free-speech/</link>
		<comments>http://scottsthotz.wordpress.com/2011/12/02/marketing-and-free-speech/#comments</comments>
		<pubDate>Fri, 02 Dec 2011 23:53:22 +0000</pubDate>
		<dc:creator>scottsthotz</dc:creator>
				<category><![CDATA[Ethics]]></category>
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://scottsthotz.wordpress.com/?p=483</guid>
		<description><![CDATA[A couple weeks ago, a federal judge temporarily blocked the implementation of new rules that were set to go into effect for cigarette packaging next fall.  For several years, the FDA had been planning to require that tobacco companies incorporate &#8230; <a href="http://scottsthotz.wordpress.com/2011/12/02/marketing-and-free-speech/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=scottsthotz.wordpress.com&amp;blog=7288364&amp;post=483&amp;subd=scottsthotz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">scottsthotz</media:title>
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		<title>Is Distribution The New King?</title>
		<link>http://scottsthotz.wordpress.com/2011/11/07/is-distribution-now-king/</link>
		<comments>http://scottsthotz.wordpress.com/2011/11/07/is-distribution-now-king/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 04:37:04 +0000</pubDate>
		<dc:creator>scottsthotz</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://scottsthotz.wordpress.com/?p=468</guid>
		<description><![CDATA[Once upon a time, companies that made products pretty much controlled their distribution.  For instance, automobile manufacturers made cars and shipped them to dealerships – whether those dealers wanted the cars or not.  Newspapers and magazines sold their own subscriptions.  &#8230; <a href="http://scottsthotz.wordpress.com/2011/11/07/is-distribution-now-king/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=scottsthotz.wordpress.com&amp;blog=7288364&amp;post=468&amp;subd=scottsthotz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Rest in Peace, Steve Jobs</title>
		<link>http://scottsthotz.wordpress.com/2011/10/08/rest-in-peace-steve-jobs/</link>
		<comments>http://scottsthotz.wordpress.com/2011/10/08/rest-in-peace-steve-jobs/#comments</comments>
		<pubDate>Sun, 09 Oct 2011 03:41:19 +0000</pubDate>
		<dc:creator>scottsthotz</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://scottsthotz.wordpress.com/?p=454</guid>
		<description><![CDATA[Sometimes people ask me what companies I think are tops when it comes to great marketing.  There are many, but Apple always makes the list. They create products that generate excitement and passion.  Dell, H-P and others make good things &#8230; <a href="http://scottsthotz.wordpress.com/2011/10/08/rest-in-peace-steve-jobs/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=scottsthotz.wordpress.com&amp;blog=7288364&amp;post=454&amp;subd=scottsthotz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">scottsthotz</media:title>
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			<media:title type="html">Apple Logo</media:title>
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		<item>
		<title>Another Great Discussion on Ethics</title>
		<link>http://scottsthotz.wordpress.com/2011/09/24/great-discussions-on-ethics/</link>
		<comments>http://scottsthotz.wordpress.com/2011/09/24/great-discussions-on-ethics/#comments</comments>
		<pubDate>Sat, 24 Sep 2011 20:53:13 +0000</pubDate>
		<dc:creator>scottsthotz</dc:creator>
				<category><![CDATA[Ethics]]></category>
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://scottsthotz.wordpress.com/?p=429</guid>
		<description><![CDATA[One of the my favorite assignments each semester is when I ask students to write about ethical issues in marketing.  It&#8217;s always a very open-ended topic, and comes after we&#8217;ve spent several weeks discussing how companies in general, and marketing &#8230; <a href="http://scottsthotz.wordpress.com/2011/09/24/great-discussions-on-ethics/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=scottsthotz.wordpress.com&amp;blog=7288364&amp;post=429&amp;subd=scottsthotz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">scottsthotz</media:title>
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		<media:content url="http://scottsthotz.files.wordpress.com/2011/09/abibas-counterfeit-adidas.jpg?w=300" medium="image">
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		<title>When Self Service Means No Service</title>
		<link>http://scottsthotz.wordpress.com/2011/08/31/when-self-service-means-no-service/</link>
		<comments>http://scottsthotz.wordpress.com/2011/08/31/when-self-service-means-no-service/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 20:14:37 +0000</pubDate>
		<dc:creator>scottsthotz</dc:creator>
				<category><![CDATA[Customers]]></category>
		<category><![CDATA[Sweat the Small Stuff]]></category>

		<guid isPermaLink="false">http://scottsthotz.wordpress.com/?p=418</guid>
		<description><![CDATA[I ate lunch at a burger joint a few weeks ago.  It was nothing fancy, just an order-at-the-counter kind of place.  But I experienced something so remarkably insane I knew right away I’d be writing about it here. Regular readers &#8230; <a href="http://scottsthotz.wordpress.com/2011/08/31/when-self-service-means-no-service/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=scottsthotz.wordpress.com&amp;blog=7288364&amp;post=418&amp;subd=scottsthotz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">scottsthotz</media:title>
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		<media:content url="http://scottsthotz.files.wordpress.com/2011/08/hamburger.jpg" medium="image">
			<media:title type="html">Hamburger</media:title>
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		<item>
		<title>This Promotion Didn&#8217;t &#8220;Nail It&#8221;</title>
		<link>http://scottsthotz.wordpress.com/2011/05/21/this-promotion-didnt-nail-it/</link>
		<comments>http://scottsthotz.wordpress.com/2011/05/21/this-promotion-didnt-nail-it/#comments</comments>
		<pubDate>Sat, 21 May 2011 15:06:34 +0000</pubDate>
		<dc:creator>scottsthotz</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Sweat the Small Stuff]]></category>

		<guid isPermaLink="false">http://scottsthotz.wordpress.com/?p=410</guid>
		<description><![CDATA[I read an article in the newspaper this morning about an Iowa City law firm that received an envelope containing a “white powdery substance.”  Police and postal inspectors were called, tests were run, and it turns out the powder was &#8230; <a href="http://scottsthotz.wordpress.com/2011/05/21/this-promotion-didnt-nail-it/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=scottsthotz.wordpress.com&amp;blog=7288364&amp;post=410&amp;subd=scottsthotz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">scottsthotz</media:title>
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		<title>Advertising and Free Speech</title>
		<link>http://scottsthotz.wordpress.com/2011/05/06/advertising-and-free-speech/</link>
		<comments>http://scottsthotz.wordpress.com/2011/05/06/advertising-and-free-speech/#comments</comments>
		<pubDate>Fri, 06 May 2011 20:30:08 +0000</pubDate>
		<dc:creator>scottsthotz</dc:creator>
				<category><![CDATA[Ethics]]></category>
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://scottsthotz.wordpress.com/?p=397</guid>
		<description><![CDATA[I saw where last week, the Obama administration proposed some new rules for food companies that advertise to children.  In a nutshell, advertised products would be limited to less than 210 mg of sodium and 13 grams of sugar per &#8230; <a href="http://scottsthotz.wordpress.com/2011/05/06/advertising-and-free-speech/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=scottsthotz.wordpress.com&amp;blog=7288364&amp;post=397&amp;subd=scottsthotz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">scottsthotz</media:title>
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		<title>Don&#8217;t Give It Away Free</title>
		<link>http://scottsthotz.wordpress.com/2011/04/22/dont-give-it-away-free/</link>
		<comments>http://scottsthotz.wordpress.com/2011/04/22/dont-give-it-away-free/#comments</comments>
		<pubDate>Fri, 22 Apr 2011 14:03:10 +0000</pubDate>
		<dc:creator>scottsthotz</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://scottsthotz.wordpress.com/?p=390</guid>
		<description><![CDATA[I meet with an on-again off-again client recently.  Though they’re not a real steady source of work, it’s a good company.  I enjoy the people there and we’ve built a respectful business relationship.  They called MagnaStar because they’re planning a &#8230; <a href="http://scottsthotz.wordpress.com/2011/04/22/dont-give-it-away-free/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=scottsthotz.wordpress.com&amp;blog=7288364&amp;post=390&amp;subd=scottsthotz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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